Members of the San Antonio Roses participated in the 2007 Alamo Heights Holiday Parade with their sponsor Regal Cinemas.  During the parade they promoted the upcoming movie premiere "Mr. Magorium's Wonder Emporium" and the 2008 U.S. Army All-American Bowl SpiritFest.  Five other Roses, as Lady Wolf Cheerleaders, participated in the parade on the San Antonio Wolves entry.